Hendrick Atlantic

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Post archive for ‘News’

Cruze to enter British Touring Car Championship!

With a fine motorsport heritage behind it, Chevrolet is one of the most evocative names on any starting grid …
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CHEVROLET BEST IN TEST AT BRANDS HATCH

The newest manufacturer-backed team in the Dunlop MSA British Touring Car Championship has shown off its cars in full livery for the first time, at the same time setting a benchmark time in testing …
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Weather turns chilly in Austin

The weather has turned chilly in Austin and looks like it will be for the next couple of days.

Catch a Chevy is still in town and can help you stay out of the chilly weather as you bounce between music shows. 

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Chevy Camaro at Spin party

The green Chevy Camaro made a guest appearance at Spin's 25th anniversary party hosted at Stubb's BBQ. Party goers were able to check out the Chevy Camaro, enjoy Stubb's BBQ see shows by Foxy Shazam, Rogue Wave (to name a few) with headliner Hole. Foxy Shazam stopped by to check out the Chevy Camaro and [...]

SXSW 2010 Fashion Recap

SXSW 2010 is now over. And the suitcases full of dirty closes are being unpacked.
As your clothes lay on the floor unattended (well–at least mine are unattended), let’s take a moment to reflect on the major key fashion trends of this year in hopes that next year we will be fitting into the [...]

Eats at SXSW

Our goal was to help recharge SXSW-goers by offering charging stations in the Chevy Volt Recharge Lounge, power strips throughout the convention center, and Catch a Chevy rides throughout the city.
We found staying fed a challenge as we were constantly on the move and looking for good food within walking distance of downtown. Some of [...]

Chevy SXSW Mobile-Social Engagement Plan-Part 1: Free Rides from the Airport

Gowalla co-Founder Josh Williams describes one of the four elements of Chevy’s SXSW geo-location program.  When airline passengers arrived in Austin and checked in on Gowalla, they were greeted with a welcome message from Chevrolet.  And, some lucky winners, like Jackie Cuyvers arriving from Chicago, got an additional offer for a free ride downtown courtesy of [...]

Chevy SXSW Mobile-Social Engagement Plan – Part 2: Gowalla Walking Trip

We had so much fun partnering with Gowalla during SXSW — the surprise airport pick-ups kicked off the fun, and when festival-goers got to town, the Chevy Walking Trip awaited!
Our goal for the walking trip was to provide stops that would give visitors a view of Austin that they wouldn't normally see during SXSW. [...]

SXSW Dogs: A Man’s Best Friend

We were sad to have to leave behind our furry friends at SXSW last week. So, we did the next best thing: took pictures of all the cute dogs we saw around Austin. We oohed and aahed over a variety of dogs during SXSW – some wearing sassy outfits – others performing impressive tricks.
My [...]

Looking Back at the Chevrolet Salt Lick Party

As we recover from SXSW, here’s a recap video from the Chevrolet Salt Lick Party featuring Christopher Barger, Peter Shankman, Mike Merrill, and others! The song is courtsey of Jeremy Steding, our wonderful entertainment for the night! 

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