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SXSW 2010 Fashion Recap

SXSW 2010 is now over. And the suitcases full of dirty closes are being unpacked.

As your clothes lay on the floor unattended (well–at least mine are unattended), let’s take a moment to reflect on the major key fashion trends of this year in hopes that next year we will be fitting into the latest trends.

For the Men
There were a few trends we saw on the streets of Austin:

  1. The Tighter the Pants, the Trendier the Man. The Skinny Jean was in full force for men of all ages at SXSW with the most svelte men rocking the trend. Some men choose a more roomier version of the skin tight option, but most silhouettes were straight.
  2. Cut-off Jeans or Shorts with Socks. During the peak of SXSW’s sweltering heat, several hip men were found cutting off their jeans and pulling on their sneakers or boots for a “I don’t care I ruined my favorite skinny jeans” look. Some even took a moment to go shirtless. While this probably allowed for a breeze, we’re not sure if dress shoes and shorts works outside of SXSW.
  3. The White Tee. Easy, comfortable, cheap. The White Tee Shirt was in full force as men paired them with their..gasp..skinny jeans. Some even went for matching red shoes (see red shoe twins).


For the Women
As for women, there were two key trends:

  1. Tight Pants. The tight pants could be swapped for leggings under a tight mini or sheer black tights under dark micro shorts. Some women opted out of jeans/leggings for just a roomy dress. Regardless of type of fabric, the key was skin tight pants. As for any trend including the word “skin tight,” it worked for some, but not so much for others.
  2. Boots and Lace-ups. It was as if Nancy Sinatra’s infamous song was in the minds of all SXSW women who left their ballet flats at home and tucked their tight pants into their boots. The Lace-Up was another version of the bootie, harkening back to a menswear dress shoe rather than a ballet flat. Thankfully, this trend was much more…forgiving..and didn’t leave us questioning their current reasoning.


See the montage below for some of our favorite street style examples:











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