Chevy SXSW Mobile-Social Engagement Plan – Part 2: Gowalla Walking Trip
We had so much fun partnering with Gowalla during SXSW — the surprise airport pick-ups kicked off the fun, and when festival-goers got to town, the Chevy Walking Trip awaited!
Our goal for the walking trip was to provide stops that would give visitors a view of Austin that they wouldn't normally see during SXSW. Sure, two of the stops were in or near the convention center — the Chevy Volt Recharge Lounge and the O. Henry Museum. We saw a total of almost 450 people check in at the lounge and 112 at the O. Henry Museum right around the corner. The number bumped up again to 425 people at Mellow Johnny's — the bike shop owned by Lance Armstrong where the Tweet House (co-sponsored by Chevy) took place — along with a handful of SXSW interactive panels. The two final spots were truly out of the way — but worth the walk/drive. They included the Night Wings sculpture on Congress and Riverside (162 people) and Stevie Ray Vaughn Statue on Auditorium Shores (106 people). Those that visited all five spots and checked in with Gowalla were instructed to pick up their prize — a Chevrolet Corvette or Camaro Hot Wheels car — at the Chevy Volt Recharge Lounge. Over 40 people actually completed the trip and most of them did this during the interactive conference. Chevy had fun experimenting with geolocation with Gowalla. We loved earning pins, checking in at SXSW panels and concerts, and seeing what our friends were up to. Did you use Gowalla or Foursquare during SXSW?
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