Chevy SXSW Mobile-Social Engagement Plan-Part 1: Free Rides from the Airport
Gowalla co-Founder Josh Williams describes one of the four elements of Chevy’s SXSW geo-location program. When airline passengers arrived in Austin and checked in on Gowalla, they were greeted with a welcome message from Chevrolet. And, some lucky winners, like Jackie Cuyvers arriving from Chicago, got an additional offer for a free ride downtown courtesy of Chevy.
Another winner of a Chevy Free Ride, Mike Schneider of Boston, shares his reaction on his blog.
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